TBI Bank Expands EU Operations Entering Greece as Third Main Operating Market


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TBI Bank, one of the fastest growing lenders in Eastern Europe, enters the Greek market after obtaining approval from the Bank of Greece. This makes Greece the bank’s third largest operating market, alongside Romania and Bulgaria. Over the past 20 years, the Bank has developed unique know-how in the field of all-inclusive phygital credit, as well as in-store and online financing at the point of purchase for the benefit of partner merchants and end customers.

TBI Bank currently offers its financial products to individuals and SMEs in Romania and Bulgaria, in addition to cross-border activities, without physical presence, in 5 other EU markets – Germany, Poland, Lithuania, Denmark and Sweden. As an inclusive lender and one of the fastest growing banks in South Eastern Europe, TBI has an extensive network of nearly 13,000 online and in-store merchant partners and a portfolio of 2 million customers. For years, TBI has been recognized as one of the most profitable and efficient banks in the region.

From early 2022, merchants and customers in Greece will benefit from TBI’s innovative and fully digital solutions. As a first step, the Bank will offer the full range of Buy Now, Pay Later products online, in-store and omnichannel, in a transparent approach. Later in 2022, additional customer journeys will be rolled out in the market such as general purpose loans and the innovative NEON card.

As the Buy Now, Pay Later (BNPL) market leader in Romania and Bulgaria, TBI will also transfer its unique know-how to the Greek market by 2022. This cutting-edge solution helps traders from all sectors to sell more and customers to sell instantly. acquire the desired product or service, both online and in-store, and spread the cost of their purchase over time. By splitting repayments into 4 or more installments, TBI’s BNPL will offer a new, convenient payment solution that is currently lacking in the Greek market.

These products will be accessible to Greek customers online, through TBI’s mobile app and website, and through the call center.

“Entering Greece is a natural expansion for us as we are already having success with our payment solutions for merchants in Bulgaria and Romania, offering convenient financing solutions and merchants the opportunity to increase their sales. As a BNPL pioneer in our current main operating markets, our aim is to become BNPL’s leader in South East Europe by expanding in Greece and to transfer our fintech mindset to the market ”, said said Petr Baron, CEO of TBI.

The TBI team in Greece will be led by Costas Tovil, an industry expert with nearly 20 years of financial and banking technology experience in Greece, Romania and Bulgaria.

“We want to become the alternative payment provider of choice for Greek consumers, giving them the ability to manage their finances in a transparent and transparent manner. Our preliminary discussions with merchants and consumers about our BNPL solution and our overall proposition are very positive. We plan to offer our services to clients in the first quarter of 2022, ”says Costas Tovil, SVP Greece.

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