Schibsted: Lendo Group acquires Danish banking platform Mybanker

Mybanker has over twenty years of experience helping Danes compare bank and mortgage offers through a simple online service. With new ownership, Mybanker will be able to further leverage its strong brand to help even more people make informed financial decisions.

Lendo, owned by Schibsted, is a Nordic leader in loan comparison services helping thousands of consumers compare loan offers every day with a presence in Denmark, Sweden, Norway, Finland, Spain and Portugal . With the acquisition of Mybanker, Lendo strengthens its position in Denmark and expands its financial services offering in the Nordic and European markets.

With its new owners, Mybanker will gain more resources and be able to leverage Lendo’s marketing and product development capabilities to further strengthen its authoritative position in the Danish banking and mortgage market.

Mybanker will continue to operate as a separate platform and brand in conjunction with Lendo and with shared operational resources. Mybanker joins Lendo’s ambitious journey to become a leading comparison service for financial products in Europe. Recently, Lendo started offering home loan comparisons in Norway, Portugal and Sweden through the Swedish comparison site Compricer.

Happy to welcome Mybanker

Roar Bjaerum, CEO of Lendo Groupcomments on the acquisition of Mybanker:

“We are delighted to welcome Mybanker, a popular service and brand in Denmark, to the Lendo Group. The Lendo Group is on an ambitious expansion journey by both expanding into new markets and developing new new products.The acquisition enables both Lendo and Mybanker to innovate and expand the experience for consumers to compare and receive transparent loan information that will enable them to make financial decisions.It also strengthens Lendo’s distinctive position as a leading fintech service that strives to drive innovation in financial markets across the Nordics and across Europe.”

Lendo started in Sweden in 2007 and has invested heavily in recent years in expanding to other Nordic and European countries. Today, Lendo is the leading consumer loan comparison service in the Nordic region, and the service also includes mortgage, business loan, car loan and credit card comparisons.

Eglad to see another popular service become part of the Lendo family

Mikaela Grännby, Executive Vice President of New Markets at Lendo (Denmark included) is also thrilled to see another popular service become part of the Lendo family:

“Growth in the Danish market is a strategic priority for the Lendo Group and with the acquisition of Mybanker we are adding a well-known brand to the Lendo Group. Lendo in Denmark is in an exciting development phase and the acquisition thus strengthens the Lendo’s position in the Danish market. We also look forward to welcoming talented new colleagues to the Mybanker team who have built an incredibly strong brand and esteemed service for over twenty years.”

About Lendo
Lendo is a fintech company owned by Schibsted that provides a marketplace for price comparison of financial products. We enable thousands of consumers and businesses to make smart financial decisions about their finances every day and have a presence in Denmark, Sweden, Norway, Finland, Spain and Portugal. Today, Lendo works with a large number of banks and lenders. Lendo provides a simple comparison service for consumer loans, auto loans, business loans, and mortgages. Our activity is under the supervision of the Financial Authority, within the markets that we operate.

About Mybanker
Mybanker is Denmark’s first banking portal that creates transparency and mobility in the banking market. Mybanker’s “switch bank” service covers over 80% of brands in the Danish banking market and makes it easy to compare mortgages and switch banks. A source of expertise frequently sought out in the media and a player in public debate, Mybanker strives to build a bridge between citizens, society and the banking sector.

About Wanda Dufresne

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