Resurs is the bank that knows how it feels

Resurs is the bank that understands people’s daily lives and helps to balance their daily finances.

– Many financial actors fail to build relationships with their clients and forget to see people as individuals with feelings and dreams. Resurs wants to be different. We want to invest and build longer-term relationships with people and be with them in their daily lives – when it’s hard to put together day-to-day finances, but also when you have the opportunity to invest sustainably, for example , in solar cells, says Måns Renntun, director of communications and marketing at Resurs.

The ‘We know the sentiment’ campaign and core message’Resurs – the bank that knows what it’s like” is aimed at a broad target group in the Nordic countries Sweden, Denmark, Finland and Norway and is based on everyday situations that the vast majority of people recognize.

The heart of the campaign consists of three films which are promoted via social media, radio and online media. Links to the movies:

“The Paper Bag”
“The toy”
“The surprise”

– Our investment in understanding people’s daily lives and contributing to the balance of the daily economy also means that our ambition is to create simple customer experiences with easy-to-navigate services, new circular consumption offers, green loans and new smart digital services adapted to how people live today, says Måns Renntun.

About Wanda Dufresne

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