The fabric of the headless commerce platform announced on Thursday, December 9, the launch of a business-to-business (B2B) platform for distributors, manufacturers and wholesalers selling to small, medium and large businesses.
“With B2B e-commerce sales in the United States expected to total $ 1.8 trillion by 2023, B2B buyers and sellers are increasingly looking for ways to optimize sales efficiency, to streamline business operations and leveraging digital markets to deliver better customer experiences, ”the Seattle-based company said in a press release. .
The company also pointed to a recent McKinsey report, which indicates that about a fifth of B2B buyers hope to return to in-person sales, even in industries where field sales have typically been the norm, such as pharmaceuticals and medical products.
The platform’s B2B-specific functionality includes bulk orders, contract-specific catalogs and pricing, and integrations with existing enterprise resource planning suites such as NetSuite, BlueYonder, and MS Dynamics.
The platform has three main components: an experience platform where marketers can set up a digital storefront, a place where business owners can manage daily orders and related tasks, and a range Business Application Programming Interfaces (APIs) to power B2B Use Cases, such as shared shopping carts and replenishment.
“Our economy is going digital and billions of dollars in commerce will move online in the years to come,” said Faisal Masud, CEO of Fabric. “Buyers want to shop online, however, too many B2B businesses still rely on manual in-person sales operations and lack modern commerce technology.
“Fabric helps these businesses grow with our modern, API-based headless commerce platform and deep operating experience. “
Read more: Headless Commerce Platform fabric debuts in the market
The launch comes just weeks after the rollout of Fabric Marketplace, a tool that the company says can “dramatically increase the number of products available to brands and merchants for sale, driving more revenue through new technology from innovative direct delivery ”.
Launched on November 18, fabric Marketplace is designed to allow merchants to quickly connect with any vendor, and from there, launch, operate, and scale organized marketplace programs.