Bulgarian bank TBI to enter Greek market in Q1 2022


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SOFIA (Bulgaria), Dec. 15 (SeeNews) – Bulgarian bank TBI said on Wednesday that it will start operating in the Greek market in the first quarter of next year after receiving approval from the Bank of Greece.

“As a first step, the bank will offer the full line of Buy Now, Pay Later (BNPL) products online, in-store and omnichannel in a seamless approach to help merchants sell more and consumers to spread the cost of their purchases. in time. Later in 2022, additional customer journeys will be rolled out in the market, such as general purpose loans and the innovative NEON card, ”TBI Bank said in a statement.

These products will be accessible to Greek customers online, through TBI’s mobile app and website, and through a call center. The TBI team in Greece will be led by Costas Tovil.

The entry into Greece is a natural expansion for TBI Bank, as the lender is already enjoying success with its payment solutions for merchants in Bulgaria and Romania, Petr Baron, CEO of TBI, said in the statement.

Earlier this year, TBI Bank entered the Lithuanian market as part of its strategy to expand its presence in the Baltic and Nordic countries, as well as central Europe.

TBI Bank currently offers its financial products to individuals and small and medium-sized enterprises in Bulgaria and Romania, in addition to cross-border activities without a physical presence in five other EU markets – Germany, Poland, Lithuania, Denmark and Sweden. As an inclusive lender in South Eastern Europe, TBI has a network of nearly 13,000 online and in-store partner merchants and a portfolio of 2 million customers, the statement said.

TBI Bank was the 15th largest lender in terms of assets among 18 banks and seven branches of foreign banks that were operating in Bulgaria at the end of October 2021, according to the latest data from the central bank.

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